Creativity

Question 1

Measuring Creativity: 3 common ways

Answer 1

Fluency: how many ideas a person or team generates

Flexibility: how many types of ideas a person or team generates

Originality: the ability to generate unusual solutions and unique answers

Question 2

Two key skills involved in creative thinking:

Answer 2

Convergent thinking

• thinking that proceeds toward a single answer
• ideas evaluated as to their feasibility, practicality, and overall merit

Divergent thinking
-thinking that moves outward from the problem in many directions without boundaries

Question 3

4 major problems that stifle the effectiveness of team brainstorming

Answer 3

• social loafing: slacking off
• conformity
• production blocking
• performance matching

Question 4

4 types of communications place-time model

Answer 4

• Face-to-face communication
• Same time, different place
• Different time, same place
• different place, different time