1
Q
What is a Crisis
A
A crisis is an event that can act as a threat and have a negative impact on a company and their reputation
2
Q
Examples of Crisis’s
A
Product Recalls
Pandemics
Cyber Attacks
Financial Fraud
3
Q
What is the purpose of a crisis management plan
A
A crisis management plan outlines how a company should appropriately handle a crisis
4
Q
How should organizations plan for a crisis
A
Identify potential crisis events
Develop a crisis management team
Create a crisis management plan
Establish communication channels
5
Q
What is the 5’c model
A
Concern
Clarity
Confidence
Competence
Control
Public Relations Exam
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