studies economy through behavior of individuals
Microeconomics
Microeconomics central idea
Market
Demand ? to buy a good or service at a given price and time
willingness and ability
? + ?
• desire + purchasing power
Demand is ? Proportional
Inversely
The factor/s of demand
Price is the only
change in price affects purchasing power
•income effect
change in price of substitute goods affects demand ot
Other goods (brands)
substitution effect -
consume until utility=cost
law of diminishing marginal utitlity-
mathematical representation of demand
Demand function: