giving stress or importance to some visual elements thereby allowing information to easily be received and understood
Emphasis
refers to the arrangement of visual elements to create stability. 3 kinds: symmetrical, asymmetrical, and radial
Balance
element crucial in object and type placement. used to emphasis an area or imply depth
Space
element of design can be used in layout to crop a photo, symbolize an idea, make a block of copy, imply letterforms, or create a new format for a piece
Shape
element of design can be used in layout to organize information, define shapes, create grids, suggest emotion, or direct the viewer’s eye.
Line