Form And Form Handler Reporting

Question 1

What is the purpose of form and form handler reporting?

Answer 1

Use form reports to gain insight into total numbers of

Views
Submissions
Conversions

Question 2

What is the difference between form submissions and conversions?

Answer 2

A submission is when a visitor or prospect completes a form and submits it to pardot.

A conversion is a specific type of submission during which an anonymous visitor provides an email address and converts into a prospect.

Question 3

In form and form handler reports what does total submissions include?

Answer 3

Total submissions number included the conversions.

Question 4

Where can you get insight into how a form on a Pardot landing page is performing?

Answer 4

Landing Page Report