GA DA U2 - Core Analysis Techniques

Question 1

Which of the following are true about segmentation?

Answer 1

1. Segmentation allows you to isolate and analyze subsets of your data.
2. Segmentation can help you find the underlying causes of changes to your aggregate data.

Question 2

Which of the following is an example of adding internal context to your data?

Answer 2

Using your site’s historical monthly visits data to set a future monthly visits target.