General customer requirements - Activity 2

Question 1

General customer needs

Answer 1

Convenience 
Safety and security 
Services
Risk assessment 
timings

Question 2

General customer needs - convenience

Answer 2

-stopovers, length of journey, costs, transfers, direct flights

Question 3

General customer needs - safety and security

Answer 3

-safety record, reliability, known brand

Question 4

General customer needs

-services

Answer 4

-food and drink, comfort, entertainment, class

Question 5

General customer needs

-risk assessment

Answer 5

• potential risks

- health, terrorism, weather and climate

Question 6

General customer needs

-timings

Answer 6

-time zones, jet lag, direction of travel

Question 7

Mini conclusion structure

Answer 7

• the particular strengths are
• this plan meets aspects of specific customer
• this plan meets general needs
• most significant disadvantage is

Question 8

Conclusion structure

Answer 8

• one recommendation
• 3 reasons why
• relate to other options
• use evidence