backround
method
sample/ participants
independent measures
- positives: only done once so less chance of demand characterostics and fatigue
- 39 participants
- oppotunity sample
- male and female ages 17-56
materials / apparatus
procedure
results
conclusions
the strengths and weaknesses of different research methods and techniques
lab experiment
- positives: can control enviroment (iows univeristy
- negatives: no ecological validity and demand charactertictics
the strengths and weaknesses of different types of data
quantatative data
- positives: can compares the reuslts
- negative: cant get peoples opinions and how they react to the situation
ethical considerations
validity
reliability
sampling bias
ethnocentric