1
Q
Exists when the elements in an ad are placed with a sense of equilibrium. The weights of the elements counteract so they seem to settle where they are places
A
Balance
2
Q
Effected by size, shape, lightness, darkness, or color
A
Weights, Balance
3
Q
Some ideas or images stressed more than others. By size shape tone or direction
A
Contrast
4
Q
Repitition in shape, tone, or color
A
Rhytem
5
Q
The space between visual elements. It separates one element from another
A
White Space
6
Q
All elements in the design must relate to each other
A
Unity and Consistency
7
Q
Use only the elements that are necessary
A
Simplicity
