growth hack Flashcards by Trocil Matej

Q

Four phases in growth hacking

A

Ideation
Prioritization
Testing
Analyzing

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Q

Two mindsets

A

Growth vs Fixed

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Q

System 1 vs System 2

A

Automatic vs slower

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Q

T shaped

A

Both broad and deep knowledge

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Q

Crowd Butching

A

Figuring out Opinions

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Q

3) Good metrics are

A

Comparative
Measurable
Simple

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Q

Marketing Communication Mix

A

Advertising
Consumer Promotions
Events and Experiences
Public Relations

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Q

Appeal/Theme of Message

A

Rational/Informational
Emotional
Moral

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Q

Consumer Neuroscience

A

Scientific study, NOT commercial use

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Q

Marie

A

Hello

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