1
Q
purpose of promotion
A
ensures customers are aware of the product, understand it’s value, and take action
2
Q
promotion functions
A
- inform
- persuade
- remind customers
3
Q
define IMC
A
coordinating promotional tools to deliver consistent and unified messages to a target audience
4
Q
key components of IMC
A
- clarity
- consistency
- maximum impact
5
Q
examples of IMC channels/promotion mix
A
- advertising
- digital marketing
- PR
- sales promotion
- personal selling
- direct marketing
6
Q
define value proposition
A
clear explanation of how a product solves a problem or fulfills a need
7
Q
what is AIDA model
A
stages a consumer goes through when interacting with marketing communications
8
Q
stages of AIDA model
A
- attention
- interest
- desire
- action
