Metaphor
Creates vivid imagery
Makes emotions more powerful
Helps reader understand abstract feelings
Adds intensity or symbolism
Simile
Highlights specific qualities clearly
Makes unfamiliar ideas relatable
Reinforces mood or emotion
Personification
Makes environment feel alive or threatening
Reflects writer’s emotions
Heightens atmosphere
Alliteration
Emphasises key ideas
Harsh sounds = tension or aggression
Soft sounds = calm or sadness
Onomatopoeia
Creates immersive sound
Adds tension or excitement
Makes scene vivid
Hyperbole
Exaggerates to show emotional intensity
Highlights shock, awe or fear
Shows writer’s strong reaction
Emotive Language
Evokes sympathy or horror
Reveals writer’s emotional response
Strengthens impact on reader
Rhetorical Question
Reveals confusion, guilt or uncertainty
Draws reader into writer’s thoughts
Highlights key emotional moments
Contrast
Emphasises difference in emotions or events
Creates shock or surprise
Shows development or shift
Logos
Makes writer sound logical and trustworthy
Supports argument with facts
Adds clarity and authority
Helps reader accept viewpoint
Ethos
Builds credibility
Shows writer’s honesty or professionalism
Makes emotional comments more believable
Pathos
Appeals directly to emotion
Creates empathy or sympathy
Strengthens emotional engagement
Pathetic Fallacy
Weather reflects mood
Creates tension or foreshadowing
Symbolises emotional conflict