scarcity
limited nature of society’s resources
how people make decisions
how people interact
law of demand
inverse relationship between price and quantity demanded
shifters of demand
income, taste/preference, price of related goods (substitutes and compliments), population/number of buyers
law of supply
positive relationship between price and quantity supplied
shifters of supply
price of input, taxes/subsidies, weather, number of sellers, technology
price elasticity of demand:
measures responsiveness/sensitivity to price changes
computing the price elasticity of demand
((Q2 - Q1) / (Q2 + Q1)/2) / ((P2 - P1) / (P2 + P1) / 2)
price elasticity of demand > 1
demand is elastic
price elasticity of demand < 1
demand is inelastic
price elasticity of demand = 1
demand has unit elasticity
demand curve when price elasticity of demand = 0
demand curve is vertical, demand is perfectly inelastic
demand curve when price elasticity of demand = infinity
demand curve is horizontal, demand is perfectly elastic
more/less elastic when availability of close substitutes?
goods with close substitutes = more elastic demand
are necessities or luxuries more elastic
necessities = inelastic , luxuries = elastic
how does elasticity change over time?
demand is more elastic over long periods of time
what is total revenue
amount paid by buyers and received by sellers of a good
total revenue formula
price of good times quantity sold ( P * Q )
total revenue for a price decrease and inelastic demand?
decreases
total revenue for a price decrease and elastic demand?
increases
total revenue for a price increase with inelastic demand?
increases
total revenue for a price increase with elastic demand?
decreases
if demand is inelastic what happens to price and total revenue
they move in the same direction