What are 3 data types
Cookies
Location
Log-In
According to GDPR, data handling must be what (7)
Lawful, fair and transparent Limited in its purpose Limited in its amount Accurate Stored for no longer than is necessary Secure and confidential accountable
what is the fine for breaching GDPR
€20m or 4% of annual income, whichever is highest
what are the 2 key areas that PECR expands upon GDPR
No unsolicited contact
must state what your doing with the data
What is the self regulatory system
CAP, BCAP
What are the merits for the self- regulatory system
Easier for consumers to understand and report Free to the tax payer Simple for advertisers Covers all media drives corporate social responsibility