Newman Chapter 3: Text

Question 1

text

Answer 1

an individual instance of media, something made by a producer and received by a consumer (distinguishing it from its production or consumption)

Question 2

textual analysis

Answer 2

to talk about the meanings in the text

Question 3

7 levels of textual analysis

Answer 3

1. anticipation
2. experience
3. description
4. analysis
5. interpretation
6. evaluation
7. appropriation

Question 4

anticipation (7 levels of textual analysis)

Answer 4

• information that we know about a text before going into it will shape our experience of it
• ex: anticipating a new film after seeing a trailer or an ad

Question 5

experience (7 levels of textual analysis)

Answer 5

• the consumption of media
• analysis must be done well after repeated encounters with the text

Question 6

description (7 levels of textual analysis)

Answer 6

• describe what happens
• ex: describe the basic plot, characters, and setting

Question 7

analysis (7 levels of textual analysis)

Answer 7

• try to break the text down
• sensitive to type, form (medium), and genre (category) of text

Question 8

interpretation (7 levels of textual analysis)

Answer 8

• assign meaning, offer explanations, or pose arguments
• judge analysis and compare it to your opinion

Question 9

evaluation (7 levels of textual analysis)

Answer 9

• pose judgements
• is the text good or bad?

Question 10

appropriation (7 levels of textual analysis)

Answer 10

• taking the original and altering it
• ex: parody, fan art, edits