Culture
Types of Culture?
Material vs. Nonmaterial
Material vs. Nonmaterial?
Material: everything that is a part of our constructed environment, such as books, fashion, and monuments
Nonmaterial: encompasses values, beliefs, behaviors, and social norms
Ideology
Marx
system of concepts and relationships that includes understanding of cause and effect
system of ideas, especially one that forms the basis of economic or political theory & policy
set of ideas proposed by the dominant class
What do sociologists do when examining culture?
they take caution not to be judgemental when evaluating other cultures; job it not to determine which culture is best, but rather, to understand how and why cultures may be similar or different
Universal Truth
valid in all times and places
eternal or as absolute
used in ranking/stratification and then oppression
Inter-Subjectivity
agreeing on a given set meanings or a definition of the situation (postmodern paradigm)
partial narratives, situated knowledge (interpretive and postmodern paradigm)
Key Idea!
Social Construction of Reality: Something is more real, meaningful, or valuable when society tells us it is
Social Construct: an idea that is widely accepted as natural by society, but may or may not be reality for those outside that society because it’s human-made
assumption that an idea is natural or obvious to those who accept it, but it’s a human creation
Gender, race, class
Cultural Scripts
modes of behavior and understanding that are not universal or natural, but that strongly shape beliefs or concepts held by a society
gender roles = cultural scripts
acting masculine or feminine may seem “natural” but these roles are strongly influenced by culture and society, and these behaviors aren’t universal – roles may be very different for men and women in other cultures or societies
E.g. Margaret Mead “Coming of Age in Samoa” women didn’t have same emotional and psychological turmoil as Americans transition to adulthood
casual sex before marriage and reread children
Subcultures
a group united by sets of concepts, values, traits, and/or behavioral patterns that are different from others within the same culture or society
often marginalized, but interact with others without usse
E.g. vegetarians, punk rockers
Norms
how values tell us to act
Values
Moral beliefs
Socialization
process by which a person internalizes the values, beliefs, and norms of society and learns to function as a member of society
Different Views on Culture?
Ethnocentric
Cultural relativism
Ethnocentrism
belief that one’s own culture or group is superior to others
uses own culture as a ruler to measure all other cultures
saw non-westerners as not having souls, not being human; used to justify slavery, violence, and oppression
Cultural Relativism
Coined by Ruth Benedict in 1930’s
idea that we should recognize differences across cultures without passing judgement on or assigning value to those differences
great caution not to judge other cultures as being inferior or superior
it’s one of the biggest benefits of utilizing our sociological imagination – we have the ability to step back from our lives and examine situations without bias
Reflection Theory
states that culture is a projection of social structures and relationships into the public sphere
A marxist version of this theory argues that cultural objects reflect the material labor and production relationships that went into making them
Hegemony
Gramsci
Bandwagon
When the ruling class can manipulate the value system of a society, so their view becomes worldview
when dominant group uses its power to get the voluntary “consent” of the masses, because it’s seen as normal/natural
when a group exerts undue influence within society
getting people to go along with the status quo because it seems like the natural thing to do
Media effects, stereotypes, and over reporting: four categories?
Short-term and deliberate
Long-term and deliberate
Short-term and unintentional
Long-term and unintentional
Problems with media ownership?
Media in ownership in US is in hands of six companies (own more than 90% of media)
Disney Viacom Time Warner News Corporation CBS Comcast Media
Those companies affect the information and messages communicated to the public
Ownership does not equal censorship, but easy to ignore or suppress message that owners don’t support
Stereotypes and the Media
Intentionally, or unintentionally, subtly or overtly, the media can create or reinforce ethnic, racial, gender, religious, and other stereotypes
Ex: Time making OJ have darker skin
Define:
Consumer Culture/Consumerism
Just in Case: Conspicuous Consumption
Consumerism: Belief that happiness and fulfillment can be achieved through acquisition of material possessions
Conspicuous Consumption: consumption and public display of goods to attain higher social status
What is Culture Jamming?
Turning media against itself
What is the media? Mass Media?
Any formats or vehicles that carry, present, or communicate information
E.g. Books, posters, web pages, radio
Mass Media: refers to any form of media that reaches the mass of the people