Opportunity Cost
The potential benefits that an individual, investor, or business misses out on when choosing one alternative over another
Opportunity costs are _ by definition, hence they can be easily _
Unseen, overlooked
Understanding the potential missed opportunities when a business or individual chooses one investment over another allows for better DECISION MAKING
Opportunity cost is the FOREGONE (missed, sacrifice, omitted) benefit that would have been derived from an option NOT chosen
To properly evaluate opportunity costs
the COSTS and BENEFITS of every option available must be considered and weighed against the others
Considering the value of opportunity costs
can GUIDE individuals and organizations to MORE PROFITABLE decision-making
Opportunity Cost
= FO – CO
What does FO mean?
Return on BEST Forgone Option
Hence the formula for calculating an opportunity cost is simply the difference between the expected returns of each option
A student spends three hours and $20 at the movies the night before an exam. What is the opportunity cost?
Time spent studying
Money to spend on something else
Opportunity cost is the next-best
the next-best-thing that you would be giving up.
Every choice has an opportunity cost
Think “trade off”
OC happens because of the issue of scarcity
Scarcity
Unlimited wants & limited means
2 Types:
Explicit Alternatives:
Things we see
Implicit Alternatives:
Things we do NOT see
Scarcity
Our inclination is to focus on
Economists → categories
Resources necessary to produce goods & services
AKA Factors of Production
4 Factors of Production
Land
Labour
Capital
Entrepreneurship
The inputs needed for creating a good or service, and the factors of production includeland, labor,entrepreneurship, andcapital
Those who control the factors of production
Business owners & investors
Government
Agriculture
Real estate
Resources available on the land
i.e. timber, soil, oil & gas, minerals and alloys
Land
Essential component of most ventures
Importance can diminish or increase based on industry
i.e. a technology company can easily begin operations with zero investment in land
If its operations are on a farm or there is a forest
But the tech company does not farm the land or harvest the timber
Most significant investment for a real estate venture
The effort expended by an individual to bring a product or service to the market
Uneducated & untrained
only bringing physical capacity
Money
Facilitates the processes used in production
Personal Capital = your stuff
Private capital = a businesses’ stuff
Cut back on capital expenditure to ensure profits