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Flashcards in Unseen Media Technical Terms Deck (31):
0

Types of media texts

Newspaper or magazine article; information or advice leaflet; advertisement; holiday brochure; letter etc..

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Types of activity

Distinguish between fact and opinion; spot implications (the reader makes inferences); spot inconsistencies; how the writer uses layout and design; use of specific language etc.; use of persuasive techniques.

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Audience

Perhaps a readership or targeted group of people

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Broadsheet

Large newspaper

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Tabloid

Smaller newspaper

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Bullet points

Easily digestible information

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Columns

Column space is important

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Font styles and text size

Help attract attention

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Frames and borders

Highlighting importance of ideas, themes, authoritative witnesses etc

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Graphs, charts and pictures

Present easily digestible information visually

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Headlines and sub-heading

Highlight sections of the media piece.
Pay attention, Particularly to language: use of alliteration, rhyme, repetition and suggestion

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Anecdotes

A persuasive technique

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Authority

Use of important witnesses: quotations, impressive names; facts and figures

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Language

Personal pronouns - connecting to the reader - quotations, short paragraphs, tone of voice

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Slogans

A line that is associated with the organisation, with use of puns, alliteration, repetition, questions

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Key questions to ask:

Who has the piece of writing aimed at?
Why has it been written?
What is the main message?
How is that message put across?

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Assertion

Where an opinion is dressed up as a fact.

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Anecdotes

Use of personal story.

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Detail (facts and figures)

Blinding your audience with science.
Makes it feel like the author knows what's they're talking about.

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Emotive language

Appealing to your audience’s emotions.

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Exaggeration

Use of hyperbole, going-over-the-top.

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Pin-pointing the enemy

These people would have you believe …

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Positive selection

Only mentioning ideas which support your point of view

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Rhetorical questioning

Making the audience fall in with your point of view

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Use of quotations as authority

Use of authority figures: people who are respected authorities (university professors, scientists, successful businessmen, etc...

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Animation

Dynamic image

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Banner

Top of a document – contains such things as titles, slogans, graphics, animations and other features to attract notice.

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Buttons

Graphical ‘hot spots’ (linked areas) on the screen that take you to another area.

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Hyperlink

a reference link from one point in a document to another document o another place in same document; usually in a different colour, font or style

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Navigation area

area of a page that provides a series of links or buttons for users to move around the website

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Tag line/Strap line

A short snappy phrase that conveys a sense of the company or product on a website, like a slogan