Face Validity
-subjective assessment of whether or not a test appears to measure the behaviour it claims to.
-not a particularly strong method with which to assess validity
Ecological Validity
Refers to how the results and conclusion are generalisation to real life, beyond the immediate settings of the research.
Temporal Validity
Refers to the extent to which the findings and conclusions of the study are valid when we consider the differences and progressions that come with time.
Concurrent Validity
Refers to the extent to which the results and conclusions concur with other studies/evidence
Mundane Realism
The task is real and engaging enough that pps ‘buy in’ to what they are doing and treat it as if it were a real task or a task they would experience in the real world
Internal validity
Did the IV produce the DV or was it the result of extraneous variables?
External validity
Can we generalise the results of our study to different places, people or times?
trade of between internal and external validity
more you control confounding variables, the less likely to will have external validity.
More you allow for external validity the more you allow for confounding variables.
improving qualitative methods
-Researchers may also have to demonstrate the interpretive validity - the interpretation of events matches those of their pps.
-Validity is enhanced by triangulation - the use of a number of different sources as evidence.
improving validity of questionnaires
-questionnaires include a lie scale within the questions in order to assess the consistency of pps responses. This also reduces the effects of social desirability.
-Validity will be further enhanced by ensuring that all pps responses are anonymous.
improving validity of observations
-Observations with minimal input from the observer increases validity, meaning that the pps’ behaviour is more likely to be natural and authentic.
-Ensure also that behavioural categories are not too broad, overlapping or ambiguous.
improve validity of Experimental Research
-Using a control group gives experimenter a comparison for changes in DV that are due to the IV.
-Also the procedures may be standardised to minimise the effects of pps and investigators. Also use single/double blind procedures to reduce demand characteristics.
Ecological validity
Generalising findings from a research study to other settings (especially ‘everyday life’).