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scarlet andrews
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Decks in this class (16)
ROM - strategic role of marketing
What is marketing 1,
Strategic role of marketing 2,
How is the strategic role achieved 3
11
cards
ROM - The changing approach to marketing
The changing approaches to market...,
The three orientations 2,
What is the production orientation 3
11
cards
ROM - Different types of markets
What is a market 1,
When thinking about their market ...,
The resource market 3
15
cards
MP - situational analysis and market research
What is the marketing process 1,
Situational analysis 2,
Importance of situational analysis 3
20
cards
MP - objectives, target markets and strategies
Establish objectives 1,
Establishing objectives is benefi...,
The substance of these objectives 3
10
cards
MP - implementing strategies and monitoring and controlling
Developing market strategies 1,
Implement monitor and control 2,
Develop a financial forecast for ...
6
cards
IOM -factors infleuncing customer choice (physiological and socio-cultural factors)
What are influences on marketing 1,
What are the influences on market...,
Factors influencing customer choi...
25
cards
IOM - factors influencing customer choice (economic and government factors)
Economic influences 1,
During a peak or boom there are 2,
During an economic downturn or tr...
8
cards
IOM - The ACL, ACCC and Implied conditions
What are influences on marketing 1,
Consumer laws 2,
Consumer laws in australia 3
19
cards
IOM - Ethical issues (truth, accuracy and good taste in advertising
What is meant by ethical issues 1,
Ethical concerns in marketing tod...,
Materialism 3
13
cards
MS - marketing segmentation, differentiation n and positioning
What are marketing strategies 1,
The marketing strategies 2,
The marketing mix 3
15
cards
MS - product strategies (branding)
The total product concept 1,
Product strategies 2,
Brand and branding 3
6
cards
MS -product strategies (packaging)
Packaging 1,
Why is packaging important 2,
Labelling 3
3
cards
MS - people, processes and physical evidence
The three ps 1,
People 2,
Processes 3
4
cards
MS - pricing strategies (long term tactics)
What is price in the marketing mix 1,
Key considerations with pricing 2,
Pricing methods 3
8
cards
MS - pricing strategies (short term tactics)
Pricing strategies tactics 1,
Short term pricing tactics include 2,
Penetration pricing 3
4
cards
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12-BS-Marketing
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