12-bs-marketing

This class was created by Brainscape user scarlet andrews. Visit their profile to learn more about the creator.

Decks in this class (16)

ROM - strategic role of marketing
No deck description has yet been added by the author.
11  cards
ROM - The changing approach to marketing
No deck description has yet been added by the author.
11  cards
ROM - Different types of markets
No deck description has yet been added by the author.
15  cards
MP - situational analysis and market research
No deck description has yet been added by the author.
20  cards
MP - objectives, target markets and strategies
No deck description has yet been added by the author.
10  cards
MP - implementing strategies and monitoring and controlling
No deck description has yet been added by the author.
6  cards
IOM -factors infleuncing customer choice (physiological and socio-cultural factors)
No deck description has yet been added by the author.
25  cards
IOM - factors influencing customer choice (economic and government factors)
No deck description has yet been added by the author.
8  cards
IOM - The ACL, ACCC and Implied conditions
No deck description has yet been added by the author.
19  cards
IOM - Ethical issues (truth, accuracy and good taste in advertising
No deck description has yet been added by the author.
13  cards
MS - marketing segmentation, differentiation n and positioning
No deck description has yet been added by the author.
15  cards
MS - product strategies (branding)
No deck description has yet been added by the author.
6  cards
MS -product strategies (packaging)
No deck description has yet been added by the author.
3  cards
MS - people, processes and physical evidence
No deck description has yet been added by the author.
4  cards
MS - pricing strategies (long term tactics)
No deck description has yet been added by the author.
8  cards
MS - pricing strategies (short term tactics)
No deck description has yet been added by the author.
4  cards

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12-bs-marketing

  • Class purpose General learning

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