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Advanced Marketing

This class was created by Brainscape user Jannis Fleer. Visit their profile to learn more about the creator.

By: Jannis Fleer
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Decks in this class (10)

Competitive Marketing Strategies
Hierarchy of objectives 1,
Purpose 2,
Mission vision values 3
16  cards
Segmentation and Targeting
Segmentation 1,
Segmentation criteria 2,
Segmentation prediction 3
6  cards
Positioning
Positioning 1,
The positioning statement 2,
Unique value proposition points o...
6  cards
Measuring Marketing Performance
Estimating the effect of price pr...,
When demand estimation goes wrong 2,
Why do we have price variation 3
7  cards
Pricing
Pricing to cost vs to value 1,
Main factors while setting prices 2,
Pricing with elasticity informati...
11  cards
Product Portfolio
Product portfolio 1,
Product line 2,
Product portfolio management stra...
24  cards
Digital Advertising
Decision making process 1,
Marketing funnel 2,
Matching ads to buyers 3
9  cards
Marketing Research
Conjoint analysis 1,
Perceptual maps 2,
Consumer analytics 3
6  cards
Services Marketing
Managing service quality 1,
Managing service quality 2,
Types of customer value 3
6  cards
Extra Topics (not covered yet)
Need based segmentation 1,
Sustainability of the value propo...,
Margin analysis gross and contrib...
12  cards

More about
Advanced Marketing

  • Class purpose General learning

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