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BAM 620: Strategic Marketing

This class was created by Brainscape user levi wade. Visit their profile to learn more about the creator.

By: levi wade
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Decks in this class (9)

Chapter 1
Commoditization 1,
Today s economy marketing challen...,
A market 3
36  cards
Chapter 2
Marketing plan 1,
Mission statement 2,
Vision statement 3
15  cards
Chapter 3
Data 1,
Information 2,
Internal environment analysis 3
18  cards
Chapter 4
Benefits of swot analysis 1,
Productive swot analysis keys 2,
Swot matrix 3
24  cards
Chapter 5
Segmentation and target marketing 1,
Buyer behavior in consumer markets 2,
5 stages of consumer buying 3
27  cards
Chapter 6
Marketing program 1,
Best marketing strategy 2,
Product 3
117  cards
Chapter 7
A brand 1,
Characteristic of a good brand 2,
Steinway piano facts 3
44  cards
Chapter 8
How are marketing and ethics conn...,
What is salesforce s 1 1 1 model 2,
What is social responsibility 3
38  cards
Chapter 10
One key purpose of the marketing ...,
Definition of customer relationsh...,
Groups involved in crm 3
28  cards

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BAM 620: Strategic Marketing

  • Class purpose General learning

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