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Lukas Fahrländer
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Decks in this class (15)
Lecture unit 1
Economic view of preferences 1,
What is the idea behind reference...,
Loss aversion theory by kahneman ...
39
cards
Lecture unit 2: Consumer decision making
What is decision making 1,
What is risky and risk free decis...,
What does the expected utility th...
27
cards
Lecture unit 3: Social Pychology
What is the attribution theory co...,
What does the attribution theory ...,
Why are attributions important in...
35
cards
Lecture Unit 3: Social psychology (2/2)
What does social cognitive theory...,
What does the social and the cogn...,
What does social learning say abo...
35
cards
Lecture Unit 5: Consumer perception (1/2)
What is perception 1,
What are the 5 primary senses thr...,
What are the steps in information...
29
cards
Lecture Unit 5: Consumer perception (2/2)
What are the 3 aspects of interpr...,
What is cognitive thinking proces...,
What is affective thinking proces...
24
cards
Lecture unit 6: Consumer learning (1/2)
What is learning 1,
Where do consumers learn from the...,
What are the two interrelated com...
31
cards
Lecture unit 6: Consumer learning (2/2)
What do marketers want consumers ...,
What happens when consumers forge...,
What happens when consumers forge...
17
cards
Lecture Unit 7: Consumer Motivation, Personality, and Emotion
What is a motive 1,
What is motivation underlying 2,
What are the two key groups of be...
35
cards
Lecture Unit 7: Consumer Motivation, Personality, and Emotion (2/2)
What is brand image 1,
What is brand personality 2,
What are the dimensions of brand ...
21
cards
Lecture Unit 8: Consumer Attitudes and Influencing Attitudes
What is attitude 1,
What is consumer attitude 2,
What are s ome cosumer attitude e...
40
cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (1/3)
What is the pre purchase process 1,
What does the need recognition pr...,
Why should marketers focus on the...
32
cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (2/3)
What are noncompensatory evaluati...,
What is the lexicographic strategy 2,
What distinguishes the eliminatio...
37
cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (3/3)
What are cognitive resources capa...,
What is attention cognitive resou...,
What is shallow attention 3
23
cards
Guest Lecture
What is consumer centricity 1,
High level describtion of consume...,
What are benefits of consumer cen...
4
cards
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Be a: Marketing Theory
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