This class was created by Brainscape user Lachie Ryan. Visit their profile to learn more about the creator.

Flashcard maker: Lachie Ryan

Decks in this class (11)

week 1 - brands
The creator of this deck did not yet add a description for what is included in this deck.
11  cards
week 2 - customer based brand equity + brand positioning
The creator of this deck did not yet add a description for what is included in this deck.
29  cards
week 3 - brand resonance + brand value chain
The creator of this deck did not yet add a description for what is included in this deck.
12  cards
week 4 - brand elements
The creator of this deck did not yet add a description for what is included in this deck.
19  cards
week 5 - designing programs to build BE
The creator of this deck did not yet add a description for what is included in this deck.
26  cards
IMC to build brand equity
The creator of this deck did not yet add a description for what is included in this deck.
19  cards
week 7 - leveraging secondary brand associations to build brand equity
The creator of this deck did not yet add a description for what is included in this deck.
13  cards
week 8 - developing brand equity measuring system + management system
The creator of this deck did not yet add a description for what is included in this deck.
21  cards
week 9 - measuring outcomes of brand equity
The creator of this deck did not yet add a description for what is included in this deck.
20  cards
week 10- brand architecture
The creator of this deck did not yet add a description for what is included in this deck.
30  cards
week 11 - managing brands overtime + globally
The creator of this deck did not yet add a description for what is included in this deck.
17  cards

More about Brand management

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer.

Looking for something else?

NCLEX-RN
  • 72 decks
  • 3,107 flashcards
  • 42,993 learners
Packs: NCLEX-RN (1) Fundamentals, NCLEX-RN (2) Management of Care, NCLEX-RN (3) Safety & Infection Control, And more!
Brand Management
  • 6 decks
  • 58 flashcards
  • 1 learners
Decks: Introduction To Bm Why Associations, Fundamental Concepts Positioning Identit, Ulf S Lecture Fundamental Brand Elements, And more!
Brand Management
  • 9 decks
  • 130 flashcards
  • 6 learners
Decks: Why Brands Matter, Brand Equity, Brand Equity Measures, And more!
Management 2
  • 31 decks
  • 1024 flashcards
  • 25 learners
Decks: White Book Chapters 14 16, Merchandising Packet, Packet Purchasing And Funeral Pricing, And more!
Make flashcards