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Brand management

This class was created by Brainscape user Lachie Ryan. Visit their profile to learn more about the creator.

By: Lachie Ryan
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Decks in this class (11)

week 1 - brands
What is a brand 1,
Define branding 2,
What makes a strong brand 3
11  cards
week 2 - customer based brand equity + brand positioning
What is a brand 1,
What is a brand element 2,
What is a product 3
29  cards
week 3 - brand resonance + brand value chain
Explain the role of multiplers in...,
Draw brand value chain 2,
Explain 1 marketing program inves...
12  cards
week 4 - brand elements
Types of brand elements 1,
Explain brand name 2,
Brand namin guidelines 3
19  cards
week 5 - designing programs to build BE
Identify some of the new perspect...,
Elements of marketing mix 2,
Elements of promotional mix 3
26  cards
IMC to build brand equity
For a person to be persudaded by ...,
Explain intergrated marekting com...,
Examples of marketing commmunicat...
19  cards
week 7 - leveraging secondary brand associations to build brand equity
Explain leveraging secondary bran...,
Secondary brand associations are ...,
Important factors if understandng...
13  cards
week 8 - developing brand equity measuring system + management system
Explain measuring and interpretin...,
Explain the brand equity measurem...,
Define brand audit 3
21  cards
week 9 - measuring outcomes of brand equity
What is quantitive research deisg...,
If data in survey is collected at...,
If data from server is collected ...
20  cards
week 10- brand architecture
Deinfe brand architecture 1,
Why brands have an architecture 2,
Explain developing a brand archit...
30  cards
week 11 - managing brands overtime + globally
Explain brand reinfocement starte...,
Explain the brand reinforcment st...,
Explain the brand reinforcement s...
17  cards

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Brand management

  • Class purpose General learning

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