Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

brand management

This class was created by Brainscape user Elien Bauwens. Visit their profile to learn more about the creator.

By: Elien Bauwens
Start Studying

Decks in this class (17)

(1.1) Defining brands
How does jef bezos define brands,
What is the origin of the word brand,
What is the product centered defi...
13  cards
(1.2) Brand functions
What are the consumer benefits of...,
What are company benefits of brands,
Which formula represents the comp...
13  cards
(2.1) - (2.3) Conceptualizing brand equity & CBBE components
What is brand equity,
How to describe the knowledge out...,
Explain the associative network m...
12  cards
(2.4) Measuring brand equity
Brand as asset of firms,
Why should brand equity be measured,
Explain the difference between no...
18  cards
(2.5) - (2.6) Brand value chain & Financial impact of brand equity
Explain the brand value chain,
Explain the empirical analysis of...,
How to define elasticity
5  cards
(3.1) - (3.3) Active consumers & brand positioning & brand elements
What does the digital transformat...,
Draw the company to consumer scheme,
What are the most important findi...
23  cards
(3.4) Selected marketing mix strategies
Define perceived quality,
What are the dimensions of percei...,
What is the relation between obje...
39  cards
(4.1) Leveraging brand associations
Explain the power of brand associ...,
Explain the general web on the le...,
Explain the people part of brand ...
8  cards
(4.2) Brand integration strategies
Draw ansoff matrix to describe th...,
Draw strategic ways to develop br...,
What are the 3 ways of launching ...
19  cards
(4.3) Brand alliance strategies
What are brand alliances,
What are the opportunities of bra...,
What are the risks of brand allia...
7  cards
(4.4) Final brand architecture
Define brand architecture,
What is the importance of a coher...,
What are the 3 generic strategic ...
14  cards
(5) Retail branding
How can brands be relevant for re...,
What is the structure of brands i...,
Why do brands need retailers
20  cards
(6.1) Brands, purpose, CSR and CSA
Define purpose,
Define csr,
Define csa
18  cards
(6.2) Brands and personal wellbeing
Define wellbeing,
Wellbeing trending,
Explain the dual force of digital...
11  cards
(6.3) Brands, social media and influencer marketing
What are imi s,
What are 3 important elements of ...,
What is virality
20  cards
(6.4) Brands and artificial intelligence
1  cards
(6.5) Brand and emerging market
0  cards

More about
brand management

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Elien Bauwens's BRAND MANAGEMENT flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

BRAND MANAGEMENT
  • 14 decks
  • 134 flashcards
  • 3 learners
Decks: Brand Value Proposition, Brand Identification System, Brand Choreography, And more!
Brand A
  • 8 decks
  • 325 flashcards
  • 1 learners
Decks: Brandverzekeringsmarkt, Wetsartikelen, Risicobeoordeling Brand, And more!
Luxury Brand Management
  • 4 decks
  • 117 flashcards
  • 2 learners
Decks: Luxury Brand Management, Luxury Consumer Behaviour 1 A 5, Luxury Retail Services, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions