Brand Management

This class was created by Brainscape user Lucy Wilson. Visit their profile to learn more about the creator.

Flashcard maker: Lucy Wilson

Decks in this class (8)

Lecture 1 - Branding basics
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6  cards
Lecture 3 - Authentic Brands
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34  cards
Lecture 4 - Building iconic brands through cultural branding
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25  cards
Lecture 5 - Managing Brand Communities
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23  cards
Lecture 6 - Sensory branding
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33  cards
Lecture 7 - Retro branding
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16  cards
Lecture 8 - Doppelganger Brand Images
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16  cards
Lecture 9 - The rise of antibranding
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18  cards

More about
Brand Management

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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