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branding

This class was created by Brainscape user Alice Wachtmeister. Visit their profile to learn more about the creator.

By: Alice Wachtmeister
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Decks in this class (11)

The World Of Branding
Define product,
What are the elements of a product,
What is a brand
14  cards
Brand Equity From The Customers Perspective
What is the customers choice process,
What is customers decision making...,
What is involvement
18  cards
Brand Positioning and Brand Values
What are the stages of brand deve...,
What are the branding objectives ...,
Define marketing
18  cards
Building Brand Equity
What are typical brand elements i...,
What are the criteria for choosin...,
What is landors brand name taxono...
16  cards
Brand Equity And The Marketing Mix
What are the key drivers in build...,
What was the old marketing world ...,
What is the new marketing world 5...
21  cards
Marketing Communications And Brand Equity
What is schramms model of communi...,
What is integrated marketing comm...,
What is the information processin...
15  cards
Assessing brand equity
What is a brand equity measuremen...,
What is the brand value chain,
What is a brand audit
15  cards
Branding strategies and brand extensions
What is brand architecture,
What is the purpose of brand arch...,
What is a product line
22  cards
Managing brands over time
Why do we have to manage brands o...,
Explain how one can understand th...,
In order to reinforce brands what...
13  cards
Managing brands internationally
Why do brands expand globally 6 t...,
What are the reasons for global m...,
Define globalisation
9  cards
internationalisation of services
Define international services,
What is important to consider reg...,
Why expand service firm into inte...
15  cards

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branding

  • Class purpose General learning

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