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Gina Elliott
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Decks in this class (30)
Formulas
Total costs 1,
Current ratio 2,
Profit 3
27
cards
1: Intro to Marketing
4 p s 4 1,
Potential marketing objectives 6 2,
Problem with high price marketing...
9
cards
2: The Market
Franchise 3 1,
Generic brands 3 2,
Product differentiation 2 3
8
cards
3: Market Research
Market research 2 1,
Problem with product orientated a...,
Problem with market orientated ap...
12
cards
4: Market Positioning
Market map 2 1,
Benefits of market mapping 3 2,
Downsides of market mapping 3 3
7
cards
5: Demand
Normal goods 2 1,
Demand 1 2,
Substitutes 3 3
9
cards
6: Supply
Market price 3 1,
Supply chain 3 2,
Supply curve 3 3
5
cards
7: Markets and Equilibrium
Equilibrium 3 1,
Market price 3 2,
Commodity markets 4 3
4
cards
8: Price Elasticity of Demand
Price elasticity formula 1 1,
Value of ped in decision making 2 2,
Strategies to reduce ped 3 3
10
cards
9: Income Elasticity of Demand
Income elasticity 2 1,
Factors influencing yed 2 2,
Real 3 3
13
cards
10: Product and Service Design
Changes in the design mix to refl...,
Media 2,
Date 1 3
12
cards
11: Branding and Promotion
Branding 3 1,
Advantages of strong branding coa...,
Types of brand 3 3
14
cards
12: Pricing Strategies
Factors that determine the approp...,
Loss leader 2 2,
Pricing strategy 2 3
26
cards
13: Distribution
Intensive distribution 1 1,
Selective distribution 1 2,
Exclusive distribution 1 3
28
cards
14: PLC and Portfolio
Product life cycle 2 1,
Media 2,
Explain the development phase of ...
25
cards
14: Boston Matrix
The boston matrix is a method of ...,
Portfolio analysis 4 2,
Media 3
16
cards
15: Marketing Strategy
Successful marketing strategy mus...,
Marketing strategy 3 2,
How to achieve actual product dif...
20
cards
16: Intro to Managing People
0
cards
17: Approaches to Staffing
0
cards
18: Recruitment, Selection and Training
0
cards
19: Organisational Design
Features of tall hierarchies 4 1,
A centralised structure is one in...,
Delayering is when a firm _______...
15
cards
20: Motivation in theory
Define piece rate 2 1,
According to taylor people were _...,
Division of labour is the act of ...
11
cards
21: Motivation in Practice
Giving _____________ 1,
________________ usually ________...,
_______________ in which ________...
4
cards
22: Leadership
Paternalistic downsides 3 1,
Democratic benefits 3 2,
Paternalistic approach to staff 1 3
26
cards
23: Role of an Entrepreneur
0
cards
24: Entrepreneurial Motives and Characteristics
0
cards
25: Business Objectives
0
cards
26: Forms of Business
0
cards
27: Business Choices
0
cards
28: Moving from Entrepreneur to Leader
0
cards
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BUS Marketing and People
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