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integrated marketing communication mktg5501

This class was created by Brainscape user Georgia Forrest. Visit their profile to learn more about the creator.

By: Georgia Forrest
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Decks in this class (10)

Topic 4: Consumer Empowerment & Behaviour
Consumer empowerment,
Stages in the consumer decision m...,
Problem recognition
16  cards
Topic 3: Integration *
Integration,
Message integration,
Strategic integration
17  cards
Topic 8: Media Strategy
Media planning,
Media objective,
Media strategy
16  cards
Topic 5: Communication & Brand Engagement *
Communication,
Source,
Encoding
35  cards
Topic 6: Consumer Insights & Strategy
Real time planning,
Review of the marketing plan,
Imc situation analysis internal f...
16  cards
Topic 9: Advertising
Advertising defined old vs new,
Functions of advertising,
Driving demand
7  cards
Topic 7: Creative Strategy
What is creative strategy,
Benefits of creative ads,
Model of creative processing stuh...
12  cards
Topic 10: Public Relations & Publicity
Public relations,
Public relations activities,
Advantages of pr
8  cards
Topic 11: Sales Promotion, Direct Marketing & Personal Selling
Sales promotion,
Limited quantity vs time,
Consumer orientated sales promotion
9  cards
Topic 14: Measurement
0  cards

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integrated marketing communication mktg5501

  • Class purpose General learning

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