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Marketing Communication

This class was created by Brainscape user Samuel Usher. Visit their profile to learn more about the creator.

By: Samuel Usher
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Decks in this class (5)

Lecture 1: Introduction to Marketing Communication
Marketing communication is an aud...,
Marketing communication is a mana...,
There are five major marketing co...
62  cards
Lecture 2: Explaining how MC Influences Consumers
The hierarchy of effects models h...,
Consumers are assumed to go throu...,
Consumers are assumed to go throu...
95  cards
Lecture 3: MC elements: Source, Message, Channel, Audience
Explicit endorsement is done by e...,
Implicit endorsement is done by l...,
Passive endorsement is the mere a...
97  cards
Lecture 4: Emotional Appeals
Emotional appeals have a direct e...,
Emotional appeals have less react...,
Emotional appeals are easier to r...
80  cards
Lecture 5: Managing Marketing Communication
Managing mc comprises fundamental...,
Target groups segments are typica...,
Segments must be accessible measu...
116  cards

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Marketing Communication

  • Class purpose General learning

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