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Emma Adriaens
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Decks in this class (18)
chapter 1
Accumulated volume in production ...,
Reusing a resource from one busin...,
Reflects the trend of firms buyin...
15
cards
chapter 2
The fundamental reasons proactive...,
Four main motives to internationa...,
Proactive motives 6 3
11
cards
chapter 4
Porter s five forces model 1,
The failure of a company to defin...,
A business model in which custome...
3
cards
chapter 6
Three major types of political ri...,
Government restriction when count...,
Trade laws often tariffs that fav...
14
cards
chapter 7
The learned ways in which a socie...,
Three characteristics of culture 2,
Layers of culture 4 3
7
cards
chapter 8
Sme market selection approach 1,
Lse market selection approach 2,
Two groups of potential determina...
15
cards
chapter 8 part 2
Micro segmentation 1,
Transnational approach 2,
Different entries in the market 2 3
7
cards
chapter 9
An institutional arrangement for ...,
Entry modes 3 2,
Different rules for selecting an ...
14
cards
chapter 10
Types of export channels 3 1,
Partner mindshare 2,
Indirect export mode 3
15
cards
chapter 11
Intermediate modes 4 1,
Contract manufacturing 2,
Licensing 3
16
cards
chapter 12
Hierarchical mode 1,
The sales representative resides ...,
An extension of a legal part of t...
11
cards
chapter 14
Three p s 1,
Three levels of a product 2,
Services are characterized by the...
10
cards
chapter 14 part 2
Crowd sourcing 1,
Standard or adapted product vs st...,
The country where a product has b...
8
cards
chapter 15
Factors influencing pricing decis...,
All cost factors in the distribut...,
A market structure characterized ...
12
cards
chapter 15 part 2
Bundling product and services tog...,
Setting a price for the product a...,
Each local subsidiary or partner ...
15
cards
chapter 16
External determinants of channel ...,
Keiretsu 2,
Three market coverage approaches 3
14
cards
chapter 17
A specific communication task to ...,
Setting the promotion budget at t...,
Setting the promotion budget to m...
10
cards
chapter 17 part 2
A marketing services firm that as...,
Includes all signage posters sign...,
Selling an additional product or ...
8
cards
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INTERNATIONAL MARKETING
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