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INTERNATIONAL MARKETING

This class was created by Brainscape user Emma Adriaens. Visit their profile to learn more about the creator.

By: Emma Adriaens
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Decks in this class (18)

chapter 1
Economies of scale,
Economies of scope,
Globalization
15  cards
chapter 2
The fundamental reasons proactive...,
Four main motives to internationa...,
Proactive motives 6
11  cards
chapter 4
Porter s five forces model 5,
The failure of a company to defin...,
A business model in which custome...
3  cards
chapter 6
Three major types of political risks,
Government restriction when count...,
Trade laws often tariffs that fav...
14  cards
chapter 7
Culture,
Three characteristics of culture,
Layers of culture 4 from outside ...
7  cards
chapter 8
Sme market selection approach,
Lse market selection approach,
Two groups of potential determina...
15  cards
chapter 8 part 2
Micro segmentation,
Transnational approach,
Different entries in the market 2
7  cards
chapter 9
Entry mode,
Entry modes 3,
Different rules for selecting an ...
14  cards
chapter 10
Types of export channels 3,
Partner mindshare,
Indirect export mode
15  cards
chapter 11
Intermediate modes 4,
Contract manufacturing,
Licensing
16  cards
chapter 12
Hierarchical mode,
Domestic based sales representative,
Foreign branch
11  cards
chapter 14
Three p s,
Three levels of a product,
Services are characterized by the...
10  cards
chapter 14 part 2
Crowd sourcing,
Standard or adapted product vs st...,
Country of origin effect
8  cards
chapter 15
Factors influencing pricing decis...,
Price escalation,
Oligopoly
12  cards
chapter 15 part 2
Product service bundle pricing,
Price standardization,
Price differentiation
15  cards
chapter 16
External determinants of channel ...,
Keiretsu,
Three market coverage approaches
14  cards
chapter 17
Advertising objective,
Affordable approach,
Competitive party approach
10  cards
chapter 17 part 2
Advertising agency,
Point of sale displays,
Cross selling
8  cards

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INTERNATIONAL MARKETING

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