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International Marketing 3300

This class was created by Brainscape user Justin Lange. Visit their profile to learn more about the creator.

By: Justin Lange
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Decks in this class (13)

Section 1 - An Introduction
Marketing,
Standardization vs adaptation,
Concentrationcoordinationintegration
8  cards
Section 2 - A Global Marketer's Economics and Trade Perspective
A countrys economic structure,
Different types of economic struc...,
Government managed capitalism
14  cards
Section 3 - A Global Marketer's Social and Cultural Environments
Physical culture,
Abstract culture,
Social institutions
21  cards
Section 4 - Political, Legal, and Regulatory Environments
Risk management strategies locali...,
Risk management strategies partne...,
Risk management strategies insurance
14  cards
Section 5 - Market Research, Segmenting, Targeting, Positioning
Step 1 in the research process id...,
Step 2 in the research process re...,
Step 3 in the research process ch...
20  cards
Section 6 - Market Entry Strategies
Preliminary research,
Stage 1 of market entry domestic ...,
Stage 2 the global evaluation
19  cards
Section 7 - Brand and Product Decisions
The product,
Products and culture,
Packaging b2c consumer packaging
17  cards
Section 8 - Pricing
Inflation and deflation,
Exchange rate fluctuations,
Cartels
22  cards
Section 9 - Distribution and Retailing
Distribution process,
Channel objectives,
Distribution channels north ameri...
16  cards
Section 10 - Global Advertising and Sales Management
Integrated marketing communications,
Global advertising,
Standardization vs adaptation pro...
22  cards
Section 11 - International Project Management - Part 1
The initiating phase,
Scope management,
Milestones
27  cards
Section 12 - International Project Management - Part 2
Functional project structure,
Projectized structure,
Matrix structure
20  cards
Section 13 - Negotiation Tactics & Competitive Strategies
Negotiation barriers,
Linguistic aspects and nonverbal ...,
Negotiating styles japan
39  cards

More about
International Marketing 3300

  • Class purpose General learning

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