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International Marketing Research

This class was created by Brainscape user Paolo Oppelt. Visit their profile to learn more about the creator.

By: Paolo Oppelt
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Decks in this class (6)

L1 Marketing Research Process
What is marketing research,
Does information equal knowledge,
What is applied research
16  cards
L2 Qualitative Research
Do perceptions trump reality,
Does information before the taste...,
Why did the blind test for coke f...
12  cards
L3 Quantitative Research
What is quantitative research,
Conjoint analysis,
Example descriptive questions
26  cards
L4 Experimental Research
Elicitation,
Limits of direct elicitation,
What does experimentation allow
8  cards
L5 Notes on Data Analysis
Likert scale,
Why do we use reverse scoring,
Drawbacks reverse scoring
7  cards
L6 Internet in Marketing Research
0  cards

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International Marketing Research

  • Class purpose General learning

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