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Introduction to marketing

This class was created by Brainscape user marni salem. Visit their profile to learn more about the creator.

By: marni salem
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Decks in this class (11)

Marketing environment
What is marketing,
What are the 3 main marketing env...,
What is the macro environment
17  cards
Buyer behaviour part 1
What is consumer behaviour,
What are the stages in consumers ...,
What are the stages in marketers ...
19  cards
Buyer behaviour part 2
What is b2b marketing,
Who are b2b customers,
What are the differences between ...
27  cards
Segmentation
What is the stp framework,
What does stp stand for,
Why do we need segmentation
18  cards
Target and positioning
Why is the stp model used,
Why do we need target and positio...,
What is the main goal of targeting
25  cards
Product
What is a product,
What is a product based off,
What is the core product
26  cards
Service
What is a service,
Services can be,
What are the types of service ind...
19  cards
Place
What is a channel structure,
What are the 4 consumer good chan...,
What is producer consumer
27  cards
Promotion
What is promotion according to pi...,
What is promotion according to fi...,
What is integrated marketing comm...
21  cards
Brands
What is a brand,
What aare brand elements,
What is the role of brand names
25  cards
Price
What is price,
The economist accountant and the ...,
What are the features of price as...
38  cards

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Introduction to marketing

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