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L4 ME - Marketing Concepts & Theories

This class was created by Brainscape user Celene Sanni. Visit their profile to learn more about the creator.

By: Celene Sanni
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Decks in this class (4)

ME Month 2 Session 1
The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross-functional relationships internally, and channel and customer relationships externally.
17  cards
ME Month 2 Session 2
The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross-functional relationships internally, and channel and customer relationships externally.
20  cards
ME Month 2 Session 3
The concepts of brand positioning and management and implementing process to support corporate reputation
16  cards
Month 1
The fundamentals of marketing theory that support the marketing process e.g., the extended marketing mix (7P’S: Product, Price, Place, Promotion, Physical environment, Process, People), product development, and segmentation
76  cards

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L4 ME - Marketing Concepts & Theories

  • Class purpose General learning

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