Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

MARK 463 Retailing

This class was created by Brainscape user Pauline Nguyen. Visit their profile to learn more about the creator.

By: Pauline Nguyen
Start Studying

Decks in this class (17)

CH01 An Intro to Retailing
Retailing 1,
Channel of distribution 2,
Sorting process 3
12  cards
CH02 Retailing Relationships
Value 1,
Value chain 2,
Core customers 3
22  cards
CH03 Strategic Planning
Retail strategy 1,
Situation analysis 2,
Opportunities 3
26  cards
CH04 Retail Institutions by Ownership
Retail institution p 91 1,
Independent p 92 2,
Ease of entry p 92 3
13  cards
CH05 Retail institutions by store-based strategy mix
Strategy mix p 111 1,
Destination retailer p 111 2,
Wheel of retailing p 111 3
27  cards
CH06 Web, Non-Store and Non-Traditional Retailing
Single channel retailing p 132 1,
Multichannel retailing p 132 2,
Omnichannel retailing p 132 3
13  cards
CH07 Targeting: Identifying and Understanding Consumers
Demographics p 170 1,
Lifestyles p 170 2,
Discretionary income p 170 3
29  cards
CH08 Info Gathering and Processing in Retailing
Retail information system ris p 1...,
Database management p197 2,
Data warehousing p 198 3
21  cards
CH18 Establishing and Maintaining a Retail Image
Social media p 441 1,
Atmosphere atmospherics p 444 2,
Visual merchandising p 444 3
25  cards
CH19 Retail Promotional Strategies
Retail promotion p 463 1,
Advertising p 463 2,
Cooperative advertising p 465 3
25  cards
CH09 Trading-Area Analysis
Trading area p 222 1,
Trading area overlap p 223 2,
Geographic information system gis...
19  cards
CH10 Store Location and Site Selection Strategies
Isolated store p 245 1,
Unplanned business district p 246 2,
Central business district cbd p 2...
23  cards
CH14 Developing Merchandise Plans
Merchandising p 339 1,
Merchandising philosophy p 339 2,
Micromerchandising p 340 3
26  cards
CH15 Implementing Merchandise Plans
Want book want slip system p 363 1,
Chargebacks p 365 2,
Opportunistic buying p 368 3
19  cards
CH17 Pricing in Retailing
Price elasticity of demand p 409 1,
Horizontal price fixing p 411 2,
Vertical price fixing p 411 3
45  cards
CH11 Retail Organization and Human Resource Management
Retail organization p 273 1,
Hierarchy of authority p 277 2,
Organization chart p 277 3
20  cards
CH13 Operations Management: Operational Dimensions
Operations blueprint p 313 1,
Prototype stores p 315 2,
Rationalized retailing p 315 3
13  cards

More about
MARK 463 Retailing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Pauline Nguyen's MARK 463 Retailing flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Retail Service Specialists (NAVY)
  • 21 decks
  • 1293 flashcards
  • 171 learners
Decks: Organization, Administration, Security, And more!
RETAIL
  • 23 decks
  • 346 flashcards
  • 2 learners
Decks: Chapter 12 Market Segmentation And The S, Chapter 13 Branding And Positioning, Chapter 14 Channel Strategy, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions