This class was created by Brainscape user Amanda Kennedy. Visit their profile to learn more about the creator.

Flashcard maker: Amanda Kennedy

Decks in this class (16)

Ch. 1 Marketing: Creating & Capturing Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
5  cards
Ch. 2 Company and Marketing Strategy: Partnering to Build Customer Relationships
The creator of this deck did not yet add a description for what is included in this deck.
11  cards
Ch. 3 Analyzing the Marketing Environment
The creator of this deck did not yet add a description for what is included in this deck.
7  cards
Ch. 4 Managing Marketing Information to Gain Customer Insights
The creator of this deck did not yet add a description for what is included in this deck.
19  cards
Ch. 5 Understanding Consumer and Business Buyer Behavior
The creator of this deck did not yet add a description for what is included in this deck.
30  cards
Ch. 6 Customer-Driven Marketing Strategy: Creating Value for Target Customers
The creator of this deck did not yet add a description for what is included in this deck.
25  cards
Ch. 7 Products, Services, and Brands: Building Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
26  cards
Ch. 8 Developing New Products and Managing the Product Life Cycle
The creator of this deck did not yet add a description for what is included in this deck.
21  cards
Ch. 9 Pricing: Understanding and Capturing Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
28  cards
Ch. 10 Marketing Channels: Delivering Customer Value
The creator of this deck did not yet add a description for what is included in this deck.
26  cards
Ch. 11 Retailing and Wholesaling
The creator of this deck did not yet add a description for what is included in this deck.
25  cards
Ch. 12 Communicating Customer Value: Advertising and Public Relations
The creator of this deck did not yet add a description for what is included in this deck.
22  cards
Ch. 13 Personal Selling and Sales Promotion
The creator of this deck did not yet add a description for what is included in this deck.
23  cards
Ch. 14 Direct and Online Marketing: Building Direct Customer Relationships
The creator of this deck did not yet add a description for what is included in this deck.
23  cards
Ch. 15 The Global marketplace
The creator of this deck did not yet add a description for what is included in this deck.
16  cards
Ch. 16 Sustainable Marketing: Social Responsibility and Ethics
The creator of this deck did not yet add a description for what is included in this deck.
13  cards

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Marketing

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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