This class was created by Brainscape user Amanda Kennedy. Visit their profile to learn more about the creator.
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Amanda Kennedy
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Decks in this class (16)
Ch. 1 Marketing: Creating & Capturing Customer Value
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5
cards
Ch. 2 Company and Marketing Strategy: Partnering to Build Customer Relationships
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11
cards
Ch. 3 Analyzing the Marketing Environment
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7
cards
Ch. 4 Managing Marketing Information to Gain Customer Insights
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19
cards
Ch. 5 Understanding Consumer and Business Buyer Behavior
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30
cards
Ch. 6 Customer-Driven Marketing Strategy: Creating Value for Target Customers
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25
cards
Ch. 7 Products, Services, and Brands: Building Customer Value
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26
cards
Ch. 8 Developing New Products and Managing the Product Life Cycle
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21
cards
Ch. 9 Pricing: Understanding and Capturing Customer Value
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28
cards
Ch. 10 Marketing Channels: Delivering Customer Value
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26
cards
Ch. 11 Retailing and Wholesaling
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25
cards
Ch. 12 Communicating Customer Value: Advertising and Public Relations
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22
cards
Ch. 13 Personal Selling and Sales Promotion
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23
cards
Ch. 14 Direct and Online Marketing: Building Direct Customer Relationships
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23
cards
Ch. 15 The Global marketplace
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16
cards
Ch. 16 Sustainable Marketing: Social Responsibility and Ethics
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13
cards
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marketing
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