This class was created by Brainscape user noah presler. Visit their profile to learn more about the creator.

Decks in this class (18)

marketing ch.3
Baby boomers 0,
5 sources of environmental force 1,
Generation x 2
34  cards
marketing ch.4
Ethics 1,
Laws 2,
Caveat emptor 3
18  cards
marketing ch.5
Purchase decision process 1,
Internal search 2,
External search 3
34  cards
marketing ch.6
Business marketing 1,
Organizational buyers 2,
3 organizational buyer markets 3
37  cards
marketing ch.7
How do imports exports affect eac...,
Countertrade 2,
Us leader in what measure 3
56  cards
marketing ch.8
Marketing research 1,
5 step process 2,
Define the problem 3
59  cards
marketing ch.9
Market segmentation 1,
Market segments 2,
Product differentiation 3
19  cards
marketing ch.10
Product 1,
Good 2,
Nondurable good 3
37  cards
marketing ch.11
Primary demand 1,
Selective demand 2,
Skimming 3
33  cards
Midterm
Burtons to build the best snowboa...,
Swot analysis 2,
Ben jerrys ideals 3
63  cards
marketing ch.12
The four i s of service 1,
Intangibility of services 2,
Inconsistency of services 3
11  cards
Marketing Ch.13
Value 1,
Value pricing 2,
Profit equation 3
25  cards
Marketing Ch.14
Skimming prices 1,
When does skimming work 2,
Penetration pricing 3
46  cards
Marketing Ch.15
Marketing channel 1,
Transactional function 2,
Logistical function 3
49  cards
Marketing Ch.16
Form of ownership 1,
Level of service 2,
Merchandise line 3
33  cards
Marketing Ch.17
Communication 1,
Six elements of communication 2,
Field of expereince 3
32  cards
Marketing Ch.18
Pioneering 1,
Competitive 2,
Comparative advertising 3
55  cards
AAA FINAL
What was the recomendation for ni...,
Nike wrist promotion strategy 2,
Nike wrist thing pricing strategy 3
157  cards

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Marketing

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