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Marketing 3010

This class was created by Brainscape user Natalie Erickson. Visit their profile to learn more about the creator.

By: Natalie Erickson
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Decks in this class (14)

Chapter 3 - Social Responsibility and Ethics
Social profit 1,
Business ethics 2,
Codes of ethics 3
42  cards
Chapter 1 - The World of Marketing
Brand parody 1,
E marketers 2,
Marketing 3
48  cards
Chapter 2 - Marketing Strategy
Strategic planning 1,
Tactical planning 2,
Operational planning 3
32  cards
Chapter 6 - Consumer Behavior and Peer-to-Peer E-Commerce
Consumer behavior 1,
Simple behavior model 2,
Habitual decision making 3
65  cards
Chapter 7 - Why Organizations Buy
Business to business marketing or...,
Difference of b2b markets 2,
Derived demand 3
44  cards
Chapter 8 - Target Marketing Strategies and CRM
Market fragmentation 1,
Target marketing strategy 2,
Segmentation 3
30  cards
Chapter 9 - Creating The Product
Good 1,
Product 2,
Core product 3
50  cards
Chapter 10 - Managing the Product
Product line 1,
Full line 2,
Limited line strategy 3
28  cards
Chapter 11 - Marketing What Isn't There
Intangibles 1,
Pure selling approach 2,
Product improvement approach 3
28  cards
Chapter 5 - Market Research
Marketing information systems 1,
Intranet 2,
Marketing intelligence system 3
36  cards
Chapter 17 - Value Chain
Channel of distribution 1,
Channel intermediaries 2,
Producers 3
41  cards
Chapter 13 - Pricing
Pricing objectives 1,
Brand equity 2,
3 c s 3
30  cards
Chapter 14 - Promotion
Integrated marketing communicatio...,
Promotion 2,
Communications model 3
31  cards
Chapter 15 - Advertising
Advertising 1,
Product advertising 2,
Institutional advertising 3
36  cards

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Marketing 3010

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