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Morgan Cox
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Decks in this class (15)
Chapter 1
_ is the structured and composed ...,
Which of the following statements...,
Since advertising is typically di...
45
cards
Chapter 2
The __ for examining advertising ...,
According to the text which of th...,
According to the text externaliti...
56
cards
Chapter 3
20 the advertising business has e...,
21 advertising is organized aroun...,
22 advertising is organized aroun...
65
cards
Chapter 4
20 _____ is the product s ability...,
21 in which of the following situ...,
22 according to the text market s...
61
cards
Chapter 6
20 the process of _____ requires ...,
21 _____is the systematic gatheri...,
22 which of the following techniq...
57
cards
Chapter 7
20 the _____for an organization a...,
21 the written marketing plan mus...,
22 what is the first step in the ...
55
cards
Chapter 15
20 the purpose of _____ is to con...,
21 who is responsible for answeri...,
22 which of the following stateme...
52
cards
Chapter 11
20 magazines provide advertisers ...,
21 which of the following stateme...,
22 which of the following stateme...
56
cards
Chapter 12
20 which of the following stateme...,
20 which of the following stateme...,
21 which of the following advanta...
102
cards
Chapter 13
20 which of the following stateme...,
21 which of the following is not ...,
22 which of the following stateme...
57
cards
Chapter 14
20 which of the following is not ...,
21 what is the most commonly used...,
22 which of the following stateme...
52
cards
Chapter 8
20 who is responsible for writing...,
21 an ad for toshiba office equip...,
22 who is ultimately responsible ...
54
cards
Chapter 9
20 how the director and the graph...,
21 a n _____ is an overall orderl...,
22 how does the layout of an adve...
55
cards
Chapter 16
20 _____ is any direct to a consu...,
21 _____ is a measurable system o...,
22 direct marketing is virtually ...
55
cards
Chapter 17
20 at a 2005 convention chiroprac...,
21 _____ is the promotional funct...,
1 coca cola monitors any web site...
52
cards
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marketing 353 final
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