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Marketing 5410: Marketing Management

This class was created by Brainscape user Yvette Amaral. Visit their profile to learn more about the creator.

By: Yvette Amaral
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Decks in this class (14)

Chapter 1: Strategic Planning and the Marketing Management Process
Distinctive competencies 1,
Diversification 2,
Market development 3
21  cards
Chapter 2: Marketing Information, Research, and Understanding the Target Market
Experimental research 1,
Focus groups 2,
Long interviews 3
12  cards
Chapter 5: Market Segmentation
A priori segmentation 1,
Benefit segmentation 2,
Geodemographic segmentation 3
9  cards
Chapter 3: Consumer Behavior
Belongingness and love needs 1,
Cognitive dissonance 2,
Current conditions 3
28  cards
Chapter 6: Product and Brand Strategy
Brand 1,
Brand equity 2,
Brand extension 3
27  cards
Chapter 7: New Product Planning and Development
Commercialization 1,
Cross functional teams 2,
Diversification 3
17  cards
Chapter 8: Integrated Marketing Communications
Advertising 1,
Average frequency 2,
Consumer promotions 3
17  cards
Major Federal Agencies Involved in Control of Advertising
Federal trade commission 1,
Food and drug administration 2,
Federal communications commission 3
10  cards
Chapter 9: Personal Selling, Relationship Building, and Sales Management
After marketing 1,
Correlation analysis 2,
Cross functional sales teams 3
16  cards
Chapter 10: Distribution Strategy
Administered system 1,
Backward integration 2,
Channel of distribution 3
39  cards
Chapter 11: Pricing Strategy
Bundle pricing 1,
Cost plus pricing 2,
Deceptive pricing 3
19  cards
Chapter 12: The Marketing of Services
Client relationship 1,
Customer effort 2,
Inseparability 3
11  cards
Chapter 4: Business, Government, and Institutional Buying
Business to business b2b marketing 1,
Buyers 2,
Buying center 3
14  cards
Chapter 13: Global Marketing
Diamond of national advantage 1,
Direct ownership 2,
Exporting 3
9  cards

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Marketing 5410: Marketing Management

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