Marketing 5410: Marketing Management

This class was created by Brainscape user Yvette Amaral. Visit their profile to learn more about the creator.

Flashcard maker: Yvette Amaral

Decks in this class (14)

Chapter 1: Strategic Planning and the Marketing Management Process
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21  cards
Chapter 2: Marketing Information, Research, and Understanding the Target Market
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12  cards
Chapter 5: Market Segmentation
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9  cards
Chapter 3: Consumer Behavior
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28  cards
Chapter 6: Product and Brand Strategy
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27  cards
Chapter 7: New Product Planning and Development
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17  cards
Chapter 8: Integrated Marketing Communications
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17  cards
Major Federal Agencies Involved in Control of Advertising
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10  cards
Chapter 9: Personal Selling, Relationship Building, and Sales Management
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16  cards
Chapter 10: Distribution Strategy
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39  cards
Chapter 11: Pricing Strategy
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19  cards
Chapter 12: The Marketing of Services
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11  cards
Chapter 4: Business, Government, and Institutional Buying
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14  cards
Chapter 13: Global Marketing
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9  cards

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Marketing 5410: Marketing Management

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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