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marketing 5410: marketing management

This class was created by Brainscape user Yvette Amaral. Visit their profile to learn more about the creator.

By: Yvette Amaral
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Decks in this class (14)

Chapter 1: Strategic Planning and the Marketing Management Process
No deck description has yet been added by the author.
21  cards
Chapter 2: Marketing Information, Research, and Understanding the Target Market
No deck description has yet been added by the author.
12  cards
Chapter 5: Market Segmentation
No deck description has yet been added by the author.
9  cards
Chapter 3: Consumer Behavior
No deck description has yet been added by the author.
28  cards
Chapter 6: Product and Brand Strategy
No deck description has yet been added by the author.
27  cards
Chapter 7: New Product Planning and Development
No deck description has yet been added by the author.
17  cards
Chapter 8: Integrated Marketing Communications
No deck description has yet been added by the author.
17  cards
Major Federal Agencies Involved in Control of Advertising
No deck description has yet been added by the author.
10  cards
Chapter 9: Personal Selling, Relationship Building, and Sales Management
No deck description has yet been added by the author.
16  cards
Chapter 10: Distribution Strategy
No deck description has yet been added by the author.
39  cards
Chapter 11: Pricing Strategy
No deck description has yet been added by the author.
19  cards
Chapter 12: The Marketing of Services
No deck description has yet been added by the author.
11  cards
Chapter 4: Business, Government, and Institutional Buying
No deck description has yet been added by the author.
14  cards
Chapter 13: Global Marketing
No deck description has yet been added by the author.
9  cards

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marketing 5410: marketing management

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