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Marketing

This class was created by Brainscape user Camille Langlois. Visit their profile to learn more about the creator.

By: Camille Langlois
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Decks in this class (11)

Séance 1 (chapitre 1 et 3)
Quel est le but du marketing,
Quest ce que le marketing mix,
Fonction organisationnelle et un ...
8  cards
Séance 2 (chapitre 4)
Quelle est lunite de consommation...,
Quelles sont les influences sur l...,
Quelles sont les influences socio...
22  cards
Séance 3 (chapitre 6 et 7)
Quels sont les deux types de cons...,
On choisit un produit en fonction...,
Il y a trois benefices pour lacha...
40  cards
Séance 4 (chapitre 5)
La xxxxx xxxxx identifie linforma...,
But de la recherche marketing,
Trois grands types de recherche e...
14  cards
Séance 5 (chapitre 8)
Que veut dire spc,
Identifier les groupes de consomm...,
Deux processus pour segmenter
16  cards
Séance 6 (chapitre 2)
Processus de developpement de sui...,
Quelles sont les 4 etapes de la p...,
Quest ce que le portefeuille dact...
12  cards
Séance 8 (chapitre 9 et 10)
Service ou idee reunissant un lot...,
Le produit comprend aussi dautres...,
Quelles sont les 3 categories de ...
31  cards
Séance 9 (chapitre 11)
Quest ce quun service,
Quelles sont les 4 caracteristiqu...,
Quest ce que lintangibilite
16  cards
Séance 10 (chapitre 12)
Quest ce quun prix,
Pourquoi est ce que le prix a une...,
Quels sont les 3 effets du prix d...
33  cards
Séance 11 (chapitre 13 et 14)
Quest ce que la distribution,
Quest ce que lapproche push,
Quest ce que lapproche pull
15  cards
Séance 12 (chapitre 15 et 16)
Quest ce que le mix de communicat...,
Quest ce que la communication mar...,
6 etapes du plan de cmi
21  cards

More about
Marketing

  • Class purpose General learning

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