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Mara Buse
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Decks in this class (12)
Chapter 1 - an overview of marketing
What is production orientation 1,
What is a key limitation of produ...,
When can a production oriented fi...
25
cards
Chapter 4: the Marketing Environment
What is a target market 1,
Why must managers alter the marke...,
What is environmental scanning 3
23
cards
Chapter 6: Consumer Decision Making
To what refers consumer behavior 1,
What is perceived value in consum...,
Blank 3
23
cards
Chapter 8: Segmenting and Targeting Markets
Blank 1,
Blank 2,
Blank 3
25
cards
Chapter 10: Product Concepts
What is the starting point in cre...,
Define product 2,
How are products classified 3
30
cards
Chapter 11: Developing and Managing Products
Blank 1,
Blank 2,
Blank 3
26
cards
Chapter 13: Supply Chain Management and Marketing Channels
What does effective supply chain ...,
Blank 2,
Blank 3
53
cards
Chapter 15: Marketing Communications
What is the role of promotion in ...,
What is a promotional strategy 2,
Define competitive advantage in p...
31
cards
Chapter 16: Advertising, Public Relations, and Sales Promotion
What is a popular form of promoti...,
How is promotional spending typic...,
Which countries spend the most on...
45
cards
Chapter 17: Personal Selling and Sales Management
Where does most direct face to fa...,
Where do b2b salespeople typicall...,
What is 1 advantage of personal s...
52
cards
Chapter 18: What are Social Media?
What is the definition of social ...,
How has social media revolutioniz...,
What is important for marketers t...
30
cards
Chapter 19: Pricing Concepts
What is the purpose of creating a...,
Why is price setting a significan...,
What is the value in terms of pri...
53
cards
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Marketing and Sales
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