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Marketing - Comportment du consommateur

This class was created by Brainscape user Mark Robert. Visit their profile to learn more about the creator.

By: Mark Robert
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Decks in this class (5)

Theme 1 - Introduction
Qu est le comportement duconsomma...,
Composant du comportement du cons...,
A les objets de consommation
18  cards
Theme 2 - La Perception
La perception definition,
1 la selection et l attention,
La selection des information peut...
23  cards
Thème 3 - La motivation
La motivation definition,
Composant de la motivation,
La motivation
15  cards
Thème 4 - La personnalité, le concept de soi et les styles de vie
La personnalite definition,
La theorie des traits definition,
Exemples de traits de personnalit...
16  cards
Theme 5 - Apprentissage
Apprentissage definition,
Les 3 composant de la theorie de ...,
L approche behavioriste
25  cards

More about
Marketing - Comportment du consommateur

  • Class purpose General learning

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