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Marketing Essentials 260

This class was created by Brainscape user Tori Darr. Visit their profile to learn more about the creator.

By: Tori Darr
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Decks in this class (6)

Ch. 1 Intro to Marketing
Marketing 1,
Needs 2,
The production era 3
15  cards
Ch. 2 Marketing Environment, Social Responsibility, and Ethics
Target market 1,
Competition bureau 2,
Self regulation 3
23  cards
Ch. 3 Strategic Planning for Competitive Advantage
Planning 1,
Strategic planning 2,
Marketing environment 3
26  cards
Ch. 5 Consumer Decision Making
Consumer behaviour 1,
Consumer decision making process 2,
Need recognition 3
43  cards
Ch. 6 Business Marketing
Business to business b2b 1,
Relationship commitment 2,
Derived demand 3
13  cards
Ch. 7 Segmenting, Targeting, and Positioning
Market 1,
Market segment 2,
Market segmentation 3
25  cards

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Marketing Essentials 260

  • Class purpose General learning

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