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Marketing Exam 1

This class was created by Brainscape user Hailey Houtenbrink. Visit their profile to learn more about the creator.

By: Hailey Houtenbrink
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Decks in this class (10)

Ch.1
____ involves creating value for ...,
1 attract new customers by promis...,
State of felt deprivation includi...
27  cards
Ch.2
The process of developing and mai...,
A fully functional unit of busine...,
How do an organization s goals re...
28  cards
Ch.3
Forces within the organization an...,
External larger societal forces 2,
Firms that help the company to pr...
42  cards
Ch.4
Good marketing information enable...,
Marketing research will be able t...,
1 defining the problem and resear...
40  cards
Ch. 5
The buying behavior of final cons...,
1 problem recognition 2,
Physical psychological utilitaria...
39  cards
Ch. 6
Refers to the buying behavior of ...,
A series of b2b transaction occur...,
Number of customers 3
13  cards
Ch.7
Divide the total market into smal...,
Select the segment or segments to...,
Differentiate the market offering...
31  cards
Ch. 8
Anything that can be offered in a...,
A product that consists of activi...,
Basic problem solving benefits co...
63  cards
Ch.9
Innovation is the engine that dri...,
Enhances product mix 2,
Expensive creates risk of market ...
32  cards
Ch.10
Price is the only part of the mar...,
Basic problem solving benefits co...,
The physical good or delivered se...
50  cards

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Marketing Exam 1

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