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Marketing Final

This class was created by Brainscape user Riley Burger-Ellis. Visit their profile to learn more about the creator.

By: Riley Burger-Ellis
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Decks in this class (6)

Prioritize
1940s 60s __ orientation and thin...,
1970s 80s ___ orientation and thi...,
1990s 2000s __ orientation and focus
17  cards
Reach
4ps of marketing mix,
Self perception theory,
6 principles of persuasion and de...
3  cards
Offer
Product line brand extension,
Brand architecture,
Product life cycle
6  cards
Focus
Buffetts 4 filters for assessing ...,
Advantages of low v high price po...,
Skimming strategy
5  cards
Consumer Behaviour
6 basic emotions and correspondin...,
Cage framework on distances barri...,
Hofstedes 4 cultural dimensions
3  cards
Marketing Problems (respond to a problem or derive own examples)
Prioritise lecture 3 rungs of bra...,
Prioritise lecture technical attr...,
Prioritise lecture functional att...
23  cards

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Marketing Final

  • Class purpose General learning

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