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marketing research

This class was created by Brainscape user Megan Wise. Visit their profile to learn more about the creator.

By: Megan Wise
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Decks in this class (15)

session 2
Statistics 1,
Product line extension 2,
Brand extension 3
29  cards
session 3
Research ethics 1,
Step 1 translate business problem...,
Step 2 design research program to...
19  cards
session 4
By source 1,
By methodology 2,
By objective 3
24  cards
session 5
How do experiments establish caus...,
Internal validity 2,
External validity 3
11  cards
session 6
Qualitative 1,
Quantitative 2,
Projective tests 3
19  cards
session 7
Surveys 1,
Attitudes have three components 2,
Behavioural 3
26  cards
chapter 1 textbook
Marketing 1,
Exchanging services for money 2,
To accomplish goals 3
29  cards
chapter 2
The critical importance of correc...,
Recognize the problem or opportun...,
Find out why the information is b...
33  cards
chapter 10
What is an experiment 1,
Causal research 2,
To demonstrate causation that a l...
36  cards
chapter 3
Secondary data vs primary 1,
There are two basic sources of se...,
Avdnatages of secondary data 3
15  cards
chapter 9
The online world 1,
Using the internet for secondary ...,
Blogs 3
19  cards
chapter 4
Qualitative research 1,
Quantitative research 2,
Popularity of qualitative research 3
42  cards
chapter 5
Observation research 1,
Conditions for using observation 2,
He dimensions along which observa...
29  cards
chapter 8
Surveys are used as a means of co...,
Door to door interviews surveys 2,
Executive interviews surveys 3
28  cards
review class summary
Purpose of marketing research 1,
Problem definition 2,
New coke case 3
35  cards

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marketing research

  • Class purpose General learning

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