Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Marketing Strategy

This class was created by Brainscape user Cherilynn Yap. Visit their profile to learn more about the creator.

By: Cherilynn Yap
Start Studying

Decks in this class (12)

Week 1 - Unit overview and introduction to strategic marketing
Define marketing 1,
Value creation via the 4 ps 2,
Define product 3
8  cards
Week 2 - Strategic marketing (and instructor-led case analysis)
What is e types case study 1,
What should e types present to th...,
What is strategic marketing 3
14  cards
Week 3 - Product and brand strategies (P = Product Part 1)
Distinguish goods and services 1,
Define cost leadership 2,
Define differentiation 3
13  cards
Week 4 - New product development (P = Product Part 2)
What factors can affect a new pro...,
Where do new product ideas come f...,
Why are sales rep important in cr...
8  cards
Week 5 - Supply chain management (P = Place)
What s the difference between ups...,
What moves between these streams 2,
Why do you think businesses use i...
14  cards
Week 6 - Marketing communications (P = Promotion)
What is advertising like 1,
What are factors that make ads in...,
Factors that make ads effective 3
9  cards
Week 7 - Telma case on branding
Define a brand 1,
There are 3 main brand hierarchies 2,
The elements of brand equity are 3
10  cards
Week 8 - Pricing Decisons
Why is pricing one of the number ...,
What does a firm s brand communic...,
Warren buffet if you ve got the p...
15  cards
Week 9 - Consumer behaviour and market research
Why conduct market research if co...,
How to observe why consumers do c...,
What do consumers often fail to c...
9  cards
Week 10 - Digital Marketing
What are the elements that make d...,
How can marketers shape the digit...,
What is environment scanning 3
11  cards
Week 11 - Social Marketing
How is social marketing different...,
What behaviours are we trying to ...,
When do you think social marketin...
10  cards
Chapter 15 - Introducing new market offerings
0  cards

More about
Marketing Strategy

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Cherilynn Yap's Marketing Strategy flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Customer, markets and firm strategy
  • 20 decks
  • 696 flashcards
  • 1 learners
Decks: Lecture Unit 01, Lecture Unit 02, Lecture Unit 03 Customer Cenntric Market, And more!
Marketing Strategy
  • 9 decks
  • 309 flashcards
  • 1 learners
Decks: Profitable Customer Relationship I, Profitable Customer Relationship Ii, Market Segmentation Target Marketing, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions