This class was created by Brainscape user Amber Van Wageningen.
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Amber Van Wageningen
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- flashcards
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Decks in this class (9)
Marketing performance (lecture 1)
What is marketing 1,
What is marketing performance 2,
What is the main reason for the s...
15
cards
Marketing orientation (lecture 2)
What are 2 types of market orient...,
What is an antecedent 2,
What are the antecedents of marke...
19
cards
Understanding Customer Value (session 3)
What is customer equity rust et a...,
What is the purpose of the paper ...,
What are different areas that inf...
21
cards
Managing customer value (lecture 4)
What is the main topic of kumar e...,
What does the customer valuation ...,
Cvt can be used to 3
13
cards
Managing customer relationships (lecture5)
What is relationship management p...,
What are the 2 zones of competiti...,
What is required for a good relat...
10
cards
Online metrics 1 Big data & Online communities (lecture 6)
0
cards
Online metrics 2 Social media (lecture 7)
0
cards
Novel technologiesand sales performance (lecture 8)
0
cards
Wrap up (lecture 9)
0
cards
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Master: Marketing Performance
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